Friday, 23 January 2009

• Selling Real Estate Faster

  Having a hard time selling your home or real estate investment property? Or maybe you're a realtor who can't move any listings? Here are a few tricks to get the job done a little faster.

  Trick 1: Prioritize the Kitchen & Bathrooms

  By far the most important rooms in any house are the kitchen and bathrooms. These are what hit people on an emotional level; the rest may look good or bad, but it won't affect them beneath the surface the way the kitchen and bathroom will. Make sure these are modern, attractive, and most of all, clean!

  Trick 2: Don't Forget the Landscaping

  It's easy to get caught up in the presentation of the house itself, but remember that the first thing people see is the exterior. Keep the lawn mowed, the garden attractive, and the hedges or fences in good repair. As an aside, you'll also want to make sure that the outside looks clean (aesthetic colors, fresh paint, etc.).

  Trick 3: Bribe Them with Style

   

  Marketing gimmicks such as seller concessions (or "cash back") don't impress buyers; they'll just subtract it from your asking price to arrive at a net price. But if you impress them with stylish touches that are included with the real estate, they'll actually think they're getting something extra. This may include stylish appliances, or kitchenware like fancy knife sets, or electronics like flat-screen televisions, but whatever it is, appeal to their desire to be more stylish.

  Trick 4: Pitch the Neighborhood, Too

  Your real estate might be the nicest house on the block, but it won't matter if your buyers have concerns about the block itself. Make sure they know just how great your neighborhood is, from the little café down the street where the owner winks as he gives you an extra side order for free, or the smell of baking bread from the bakery on the corner, or the cute little dog park where their pooch can play with Lady and the Tramp. Tell them about the lack of crime, the great schools, and anything else you can think of to make them think your neighborhood is the best place west of Santa Barbara.

  It's a tough time to sell real estate right now, but with the right approach, you can sell anything.

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